Why Use Promotional Products To Promote Your Business
(Made 12/2018; Modified 11/2022)
Should not forming the store bring in the people? Isn't the fact that passers come through the area enough to bring in the curious? Why would additional steps be needed for success?
Fair questions, especially when having limited funds. Promotional products are nice to have and sometimes hard to fund. They can be challenging. A new business may find these kinds of things particularly difficult to give away.
Within modern times it takes effort to get noticed. This may require twice, thrice and even more appearances. For the business to not only get noticed but to hook the client, something extra may need to be present. This could take the shape of friendliness, some discount, seasonal sale or nice giveaway. For the new business affordability is the key here. Make projections, as not to extend available funds too far.
When promotions are active, the goal is to grow revenue more than the losses occurring from marketing. Through growing revenue with no losses exceeding the same, success in business occurs. To what extent depends on the factors involved. However, the easy math here involves looking at that single point. Just don't let losses through marketing exceed the monetary returns.
- The business that can put in a quarter and get back a dollar is winning.
- The one that puts in a dollar and gets back a quarter is certainly losing.
Although having promotional products is nice and usually not cringeworthy, doing things for free or on-the-cheap can be preferrable for the small startup. In the online world and real world, margins can be thin enough. You may want to consider these low cost alternatives before product promotion.
Promotion Of Business
By the way, the main t-shirt page has more info about business shirts, family reunion shirts and more. You may want to read further. Okay, so there are several ways for promotion instead of spending altogether too much money on products.
Some Available Options
- The spoken word. Person to person contact is invaluable here. If you are just beginning some solo business, this may be a viable option. Saving money can be crucial when purse strings are tight.
- Go with cheap spending. While not exactly classified as products, business cards can go a long way. They have the potential to go even a longer way if printing some deal or incentive on the card itself.
- Put up a billboard. A great big sign can help bring the people in to the brick and mortar store. Be sure to have the lettering done large enough for what you want to be stated on the sign. Differentiation can help, or just being different than others that may offer the same kind of service.
- Put up cheap ads. This one is also worthy of attention for small budgets. Advertising doesn't have to be terribly expensive. There are ways around this. Just find the right advertising company to work with for cheap. This could take some digging and research, but it's definitely possible.
Advertise Without Products
The following lays out one important method of cheap advertising, without needing expensive promotional products. However, products can fit into the advertising model very easily. It's dependent on how you want to do things.
The initial phase. Bring people to visit your brick and mortar store or online website. Waiting till being found seems to hardly work, and many times doesn't work at all. Therefore, it takes some muscle in the background.
Even just tacking on 5%-10% more effort with some business ads has the potential to make things better. This isn't false hope, just stating that the potential is actually there. Now, there are ways to change ads making them more effective, if they happen to be floundering and failing completely.
To begin bringing visitors, advertising is the key that helps.
The second phase. Test the ad promotions. After the initial phase is in place, don't sit on promotions. If they don't work after a month or some predetermined space of time, change the promotion and test again for another month.
The determination of when to change up the advertising depends. Take both budget and calculated visitors into consideration. Budget can reveal what is appropriate to spend or not. Calculated visitors means to try and gauge just how many people actually see the promoted ad over the week or month. Guessing may be required if cold hard facts are not apparent.
This second phase is based on the prerequisite of having visits to your business. Don't just test things out for no reason if no one even comes by. Wait until at least someone comes by after seeing the ad. Or verify the ad is actually being noticed.
In this strange case, it's not a matter of changing the ad itself, but perhaps the location. If the location is not being seen, changing the ad won't really help. It will end up wasting money. So then take it seriously and verify that people are at least seeing it before changing the ad in some manner.
Second phase option. Give a convincing psychological reason to buy. You're not out to trick customers. With the direct end time present within the promotion, potential customers understand the need to buy before time runs out. Limited time offers work great. Something on the customer's mind for a short duration is preferred, over letting the sale days drag on and having customers forget about it entirely.
Here are some timed promotion examples.
- Week long sale held once per quarter.
- Some sale day happening once per month.
- If the option fits, happy hour sales every week.
- Think of your own way (fill in the blank).
Back To Product Promotions
After attempting to grow revenue with free or cheap advertising, only then turn to product promotions. This advice is not for every entity. This may be most helpful or appropriate for the new startup or small business however.
Watching pennies may be necessary in the beginning. Take stock of what can be spent without doing harm. Being patient may not hurt as much as spending too much.
When the time is right, bump up the effort into having promotional products do the marketing.
If the question is "Why use promotional products to promote your business?", then the answer is surely "Because these things open others to put some trust and confidence in the company." And through liking or trusting the business, more sales and person to person free marketing become very possible.
3 Ways To Use Promotional Products
Finally, here are three ways in which to market with paid product promotions. Select one or more if needing promotional action. And remember, try not to harm things by spending too much out of budget.
Products with steep discounts work great. They'll likely be sold without too much effort. The difference between small price reduction sales and large discounts is that 50%-80% steep discounts carry far greater risk.
Running a sale every now and then is like cheap promoting. Having a massive sale on some products can fall into the paid category more, since these are classified as greater monetary losses. Steep markdowns are just a notch above giving things away for free. Have precaution before going this route.
These kinds of things carry more weight in getting known. People are more likely to talk to others and get them over. Also, they may become grateful enough to revisit your business location in the future. So ultimately, just know that having steep discount promotional products can work for growth in the long term.
This is what DraftNook offers. Visit the message page to inquire. Have a logo or shirt concept for your company? This can certainly be made and fashioned correctly. The neat thing is you won't necessarily need to have multiple articles of clothing premade. The customer can get one from you if you just have a few on hand. Then another small order can be placed when needing more. Apparel can influence return customers.
For the more strapped budget, having the customer order the shirt while in the store is also possible. You could even influence a clothing buy on the spot by offering 10% off or more, when wearing the shirt to the business location. This encourages repeat business. This method is kind of unique and not abundantly known or practiced.
Get radical. Give things away.
Just give away free pens, pads, toys, hats or whatever. Think of something cheap. Think of something the customer will appreciate. Think of something related to the company. Think of the cost as necessary to bring in revenue.
In the end, you actually may not need much. Offer a fine service with free or low cost promotion. Things may work out. If needing more consumer confidence, try giving away some promotional products. Begin with free, then move to low cost, then finally to higher cost if affordable.
There is a second part to giveaways. Offer something the competition does not. The way to success here is to offer something either better or different than similar services around. Without this second part, free pens or whatever may not work out too great.
By developing parts of the whole of marketing, the chance for success rises. So marketing can have more than one component. By putting two or more components into place, marketing becomes more effective.